The bright sparks over at C'est so paris! are launching this billboard and newspaper campaign to convince Londoners that Paris is the place to be. They've totally convinced me!
The Brits are probably getting a kick out of it but I'm not sure how "humourous" they'd find it in say... Calgary or Peoria!
"The second ad uses offbeat wit and the Rugby World Cup to show the world that Paris is also the capital of humour. The Paris region will be hosting several World Cup matches, including the final at the Stade de France."