This Sunday's New York Times has an interesting article on the Political Poster here in Europe, its effectiveness and more specifically its use by the political right to get its message across. It definitely worth a read and though it concerns mainly Switzerland it also applies very much to what appears on the street here.
Alexander Segert, the creator of a controversial Swiss poster and main focus of the article, makes an interesting point that should be taken to heart by many groups including a few that I support whole-heartedly.
Clients must “do their homework,” Mr. Segert said, by way of explaining how a design evolves. “It sounds easy, but most political parties don’t know their own message.” That’s the problem for centrist and many left-leaning parties.
Though the article is a bit condescending in its attitude to the North American response to political posters I have to admit that here in Europe the Poster is taken seriously as a weapon in the arsenal of politics.
17 gennaio - Sant'Antonio abate