A band blaring out "Santa Claus is coming to town" always announced his arrival. One can only think that the poor band members were ready to run screaming into the streets after playing the same tune for two hours.
Earlier Santa's arrived in a variety of conveyances - horse, train, aeroplane and one year in a giant silver fish (!!!!) but by the 50s it was the tradition sleigh drawn by reindeer. And you'll notice that Rudolph is not amongst the lot - he was the mascot of the rival Simpson's store across the street!
And up he headed to Toyland. Where you could ride on Punkinhead's train, play in a fish pond and sit on Santa's lap for a few precious minutes as you whispered your heart's desire into his ear.
20 decembre - San Domenico di Silos